Archive for 2015

Arts & Health Celebrations

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The MD Anderson Cancer Center at Cooper

The MD Anderson Cancer Center at Cooper, Camden

QUESTION: You and your friends are in search of a beautiful new spot to see some inspirational local art so you decide to visit:

A. A museum
B. A gallery
C. A coffee shop
D. A hospital

Now I’m sure many of you would overlook D. at first glance, but if the AAHNJ Arts & Health Tours taught me anything, it was that perhaps you should take a second look.

It is obvious that our hospitals, healthcare facilities, and wellness programs have embraced building a healthier New Jersey through the arts. The Alliance for Arts & Health NJ collaborated with five facilities throughout the state to highlight not only arts therapy programs but also the commitment hospitals have made to creating artful environments for patients, clients, and visitors.

While two of our planned events had to be cancelled, we were pleased with three successful celebrations of Arts & Health Month. We helped to create a mosaic mural with Atlantic Health System’s Healing Arts Program’s Artist in Residence, Kathy Casper, that will be displayed at the Morristown Medical Center. We also met with the NJ artists that have contributed artwork to the University Medical Center Of Princeton in Plainsboro and the MD Anderson Cancer Center at Cooper in Camden, and toured both facilities. But most importantly, we connected with colleagues that share in our vision of all arts contributing to a healthier New Jersey!

Please Connect with AAHNJ to make sure you don’t miss another opportunity to see all of the wonderful work being done in the Arts & Health fields in New Jersey!

Registration for 2016 Audience Insights Manager

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2015aimAudience Insights Manager (AIM) puts powerful patron data analysis tools in the hands of nonprofit arts organizations.

Stop the guesswork and let your data find the target! Start making decisions based on the valuable insights you can gain by subscribing to our community database of more than 1 million unique households of qualified cultural consumers.

How does AIM work?

New Jersey nonprofit arts groups are invited to register for the program annually, then asked to submit segmented lists of patron data to the AIM community database throughout the year using Data Center, a powerful, web-based data management tool.

Once collected, all of this data will be normalized. By being run through National Change of Address (NCOA) as well as against other third party databases (including Acxiom), your data will be returned with clean records and detailed demographic and psychographic profiles on the cultural consumers in the region. For each list created, a merge/purge will be run to ensure de-duplicated lists are pulled from the community database.

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How does AIM help my marketing team?

The database can help your organization better market your programs to its existing audiences by identifying which patrons are most likely going to be interested in the specific programs you have to offer.
For example: If you offer a summer arts camp for kids 8-12 years old, it would be helpful to know what segment of your patrons have kids in the household that match those ages. It might also be useful to match household income levels to the price point of the camp. This type of data can focus your marketing efforts and save you money.

In addition to segmenting your own data, AIM provides a platform for trading lists with other participating arts groups by using the extensive reporting available through Data Center to identify new leads that match the profile of your existing patrons.
For example: If you are presenting a classical music performance, you can request list segments that match patrons who have attended similar performances in the past 2 years and that live within a 20 mile radius of your venue.

How does the AIM help my development team?

Your development team can use AIM to learn more about your existing patrons and identify potential new donors. By examining and cross-referencing your patrons’ consumer behaviors, you’ll be better able to determine which individuals might be inclined to — and financially able to — support your organization. This process may have seemed daunting in the past, but not anymore! Your team now has that information available anytime.
For example: You may know that Jane Doe attends your children’s theater three times a year. Now you could find out that Jane Doe makes $250,000 a year and has two kids in the household that are age appropriate, making her a good prospect for your donor list.

In addition, like most arts organizations, providing detailed demographics on your patrons helps make your case to potential funders. Like most, your organization probably struggles to provide accurate reporting. By using the information available through the AIM database, you can feel confident in the detailed reports you provide to funders because they are based on real data, not assumptions and perceptions.

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How does AIM help my programming?

The more you know about your audiences, the more you can provide the types of programs that they will find engaging. Having information on whom your organization serves, not necessarily whom you think it serves, can play a pivotal role in your organization’s creative direction.

Learn more about who’s coming through your doors by using demographic and psychographic filters that tell you where your patrons live, what hobbies and interests they have, how many of them have children, what their income levels are, and more.

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AIM even helps you understand how your patrons interact with your organization compared to the greater arts community – all for a fraction of the cost of going it alone!

Register Today

People’s Choice Awards Nominations

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Click here for the Nominations Ballot

Nearly 15,000 people voted in last year’s awards!
Make sure your voice is heard by nominating the work of your peers.

The ArtPride New Jersey Foundation is currently accepting nominations for the 2016 JerseyArts.com People’s Choice Awards.  It only take a few minutes to complete the nominations ballot and you only have to nominate groups in the categories you want.

Nominations must be submitted by 5pm EST on December 10, 2015. 
Only nominations submitted via this electronic form will be accepted.  All nomination ballots will be kept confidential.

Public voting is scheduled run from January 6 – February 11, 2016. Public ballots will be restricted to one per person based on email address.  Additional details will be released about the public voting process once the nominations are finalized. see the results of last year’s JerseyArts.com People’s Choice Awards

Learn How Investing in Arts & History Can Transform Your Town at the 100th NJ State League of Municipalities Conference

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Visit ArtPride at Booth 105/107 at the NJ State League of Municipalities Conference from November 17-19, 2015 at Atlantic City Convention Center. Join us to discover what the arts can accomplish in your community!

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“Millennials want to live someplace that’s cool. Which is why our most successful mayors are building a prosperous future upon one simple premise: ‘cool’ is the intersection of art and anything. No art? Not cool.” —Nick Paleologos, Executive Director, New Jersey State Council on the Arts

Our NJLM panel, Using Cultural Assets to Spur Redevelopment, will take place Tuesday, November 17 at 3:45 PM in Room 309. Cultural assets are key elements of vibrant, growing communities. Join moderator Mayor James Maley of Collingswood and our three experienced panelists (John D.S. Hatch, FAIA, LEED AP, Principal, Clarke Caton Hintz; Anne Schaper Englot, M. Arch., Ph.D., Professor of Practice, Architecture and Humanities, Department of Arts, Culture and Media at Rutgers University – Newark;  Gerard Velazquez, III, Executive Director, Cumberland County Improvement Authority) as we explore examples of communities that have successfully identified their cultural assets and used them as linchpins for redevelopment and growth.

CEU credits available: Zoning Official– 1.5; Land Use Administrator – 1.5; Planning/Zoning Board Secretary – 1.5.

bill-agress-as-albert-eintsteinPlus, meet Albert Einstein at our booth! Learn the truth about the world-famous genius. Hear about his family, pets, eccentricities, childhood, hobbies, how he helped Princeton children with their homework, his famous theory of relativity and more. Bill Agress is a re-enactor, actor, planner and teacher. For more than 30 years, he has been re-enacting various revolutionary characters, including Einstein, George Washington, John Hart and others.

Kim Avant-Babb of the New Jersey Redevelopment Authority, explains how the arts revitalize our neighborhoods:

“By definition, redevelopment and arts and culture are innately related—they both create or recreate. When concentrating on land-use and human capital by using the arts to address physical decline, only positive outcomes exist if done correctly. Many examples are documented where these two professions come together to revamp and revitalize lost community assets such as movie theaters, waterfronts and commercial corridors. The question is, how do they intersect?

“Myopic in nature, the real estate development and arts and culture sectors stay in their respective lanes. However, in recent decades, in order for communities to survive economically, their paths have crossed by integrating the visions of community and business leaders. Typically, the first focal point is assessing assets in the community and generating a dialogue about ways to enhance, reinvent them and create a destination of place. To bridge the arts and redevelopment gap, many times local Chambers of Commerce, regional Centers for Non-Profit Associations or local college planning departments can play a role.

art matters“Concentration of creative venues can occur in a variety of scales, from a single redeveloped building to an arts district. With a declining pool of resources, arts and cultural organizations must research and examine successful models where redevelopers and arts communities have collaborated to create a sense of place and economic vitality. Conversely, redevelopers must continue to explore how an arts and culture slant to their project concepts can utilize declining buildings and breathe life into commercial corridors. By recognizing the role that each plays, together the arts and culture and redevelopment sectors can create and recreate our neighborhoods. By coming together, they strengthen the fabric of communities and improve the quality of life.”

A comprehensive resource center that focuses on improving the quality of life by creating value in New Jersey’s urban communities, the New Jersey Redevelopment Authority invests financial and technical resources into redevelopment projects and plans that will create a positive impact.

Interested in using cultural assets in your redevelopment? Find resources at ArtPrideNJ.com/NJLM-Resources.

NJ Spotlight on Cities Conference

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Don’t miss the inaugural NJ Spotlight On Cities: A day of ideas, insight and inspiration

NJ SpotlightJoin experts, policymakers, and advocates for a special look at how New Jersey’s urban centers are re-energizing for the future. Learn how cities are developing their economies, transforming schools, and improving resident quality of life. Speakers will feature urban innovators and include company CEOs, mayors, community organizers, developers, education activists, law enforcement experts, and more.

PLUS our friends from the Newark Print Shop will be there, creating one-of-a-kind mementos with conference participants in the Pop Up Print Shop!

NJ Spotlight On Cities is a can’t-miss event for anyone seeking ideas, insight and inspiration for New Jersey cities.

register

 

 

 

For more information on the day’s events, and the full-lineup of speakers, visit NJ Spotlight on Cities.

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