Audience Insights Manager (AIM) puts powerful patron data analysis tools
in the hands of arts organizations.
Stop the guesswork and let your data find the target! Start making decisions based on the valuable insights you can gain by subscribing to our community database of nearly 2 million unique households of qualified cultural consumers.
Upload your patron data to a secure, centralized database using the TRG Data Center tool. Once your data is in the system, we’ll run it against other patron data in the system as well as third-party databases so you can learn more about your audiences’ behavior.
You decide whether you want to share certain segments of your data with other arts groups in the network to expand your audience pool or instead keep all of your data private. Learn more about list sharing options.
Whether you choose to engage in list trading or just use your data for internal research, the insights you’ll gain from AIM will help you target your marketing materials, identify potential new donors, make your case to funders, and guide your programming. There’s really no limit to what you can do with this powerful new information – and AIM lets you have it all for a fraction of the cost of going it alone!
“AIM is instrumental for our marketing, programming, and development efforts. It provides affordable access to data that informs organization-wide decisions.”
Pamela Brant | President, Symphony in C
What Does AIM Do for You?
- Market your programs more effectively to existing patrons.
- Grow your audience by using community data to develop targeted list trades.
- Identify potential donors from existing audience pools.
- Provide accurate audience demographics to funders.
- Develop programming to best serve your patrons based on who they are, not who you think they are.
- Contribute aggregate census data to support local, statewide, and national research and advocacy efforts.
New for 2019
- Access to patron data from organizations in the Philadelphia community database
- New version of Data Center user interface
- Autorenewal option
“The data that AIM provides is a very efficient study on the differences and similarities between audiences for various programming at McCarter Theatre Center. The program has opened our eyes up to research opportunities that allow us to make data-driven decisions.”
Corriane Oster | Data Analytics Manager, McCarter Theatre Center
How Much Does It Cost?
|Organization’s Operating Budget||ArtPride Member Rate||Non-Member Rate|
|Up to $499,999||$250||$450|
|$500,000 – $1.9 million||$500||$700|
|$2 million – $5 million||$750||$950|
|Over $5 million||$1000||$1200|
TRG Help Desk support in excess of two hours will incur additional fees. There are never any surprises.
ArtPride Member Rate
Organizations must be current with their ArtPride dues to qualify for the member rate listed above. Your rate will be automatically applied at checkout (no promo code required).
New Jersey Theatre Alliance Discount
An additional 15% discount is available to ArtPride members that are also members of the New Jersey Theatre Alliance (NJTA). Use the promo code provided by NJTA at checkout to claim this additional discount. This promotional rate is not available to organizations that are not also ArtPride member
“AIM provides my theatre with marketing and demographic data on our patrons that would cost me thousands of dollars to acquire any other way. It serves as the cornerstone for our direct mail campaigns, which are the most cost-effective way for us to market our productions to arts-savvy patrons. This project saves me time and money, period.”
Rick Engler | Director of Marketing and Public Relations, George Street Playhouse
How Do I Get Involved?
Subscription for 2019 closed on January 30, 2019.
The subscription year runs from February 1, 2019 through January 31, 2020.
“As a staff member of a smaller theatre company, I was initially intimidated by the prospect of uploading all of our patron data into AIM. But the staffs of ArtPride and TRG Arts made the process easy, friendly, and painless. Now all of our audience information is in one place, and I can spend less time locating records and more time analyzing what those records actually mean. Especially for smaller companies, AIM is like another very welcome staff member!”
Heather Kelley | Director of Audience Services, Premiere Stages